How we care → About the founder
Behind The Base Label is the vision of Alja Perna
The Base Label is designed for the elegant and sophisticated woman who recognizes the value of carefully crafted clothing and premium materials. For the one who chooses thoughtfully, appreciates quality and durability. The Base clothing is made in Europe and built to last.
Sustainable, ethical, timeless
At The Base Label, we care about the planet as much as we care about people. All our clothes are safe for people and the environment, avoiding materials that contain harmful chemicals and are made with sustainable practices that reduce water consumption and waste. Every seamstress who creates a The Base product is fairly paid and works in a friendly environment. We follow the latest fashion trends, but we remain true to the classics. With this in mind, we create luxury basics, wardrobe classics and statement pieces that are both contemporary and timeless.
THE BASE LABEL is the brainchild of Alja Perne, the founder of one of the most recognizable fashion and lifestyle blogs in Slovenia, ABCSTYLE. With her passion for fashion, she created her own fashion brand, which is another dream project come true. The Base Label is Alja's pure expression, created by a woman for women.
Discover more about our care
